Location: Home > food > Taco Bell studies car interiors
Taco Bell studies car interiorsPosted Feb 24th 2006 11:04AM by Nick VagnoniFiled under: Restaurants, Business, Trends, New Products, AmericaI'm sure that plenty of you are familiar with Taco Bell's Cruchwrap Supreme, a quesadilla-like item designed to be
eaten on the go. Well, to give customers and car owners a little bit more to chew on, Taco Bell recently teamed up with
Kelley Blue Book for a study in how much people care about their car interiors. The
study found that almost 60 percent of car owners eat in their cars or allow others to do so. Only about 34 percent
ranked a clean interior as the most important aspect of their car's long-term value, however. The folks at Kelley of
course stress the importance of a squeaky clean interior for a good resale value and Taco Bell steps in to help with
their self-contained quesadilla. A press release for the findings is available here.
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