Location: Home > food > P.F. Changs turns Japanese with izakaya concept
P.F. Changs turns Japanese with izakaya conceptPosted Oct 15th 2006 2:15PM by Joe DiStefanoFiled under: Beer, West Coast, Restaurants, Business, Trends, SpiritsP.F. Chang's, the company that brought Chinese food to the masses, has decided to dip its toe into new waters with a Japanese concept.Taneko Japanese Tavern opened two weeks ago this month at The Borgata, an upscale mall in the company's hometown of Scottsdale, Ariz. Taneko is P.F. Chang's take on one of my favorite types of Japanese eateries, the izakaya. To my knowledge no chain restaurant company has yet attempted to remake one of these Japanese bars that serve sake, shochu and small plates.I'm usually more than a little concerned that when a chain tackles an ethnic concept that's unfamiliar to them that they'll rob it entirely of its soul. But I must admit that from what I've read P.F. Chang's sounds like its heart is in the right place. Taneko will have an exhibition kitchen and a robata grill. The menu will include wood-roasted yellowfin tuna, American kobe beef and Kurobuta pork chops.Taneko takes its name from a combination of Tanuki, the raccoon-faced dog that is Japan's God of gluttony and sake, and maneki neko, the welcoming cat seen in front of Japanese businesses ranging from pachinko parlors to ramen shops.
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