Location: Home > food > Does eating cupcakes mean we are regressing?
Does eating cupcakes mean we are regressing?Posted Oct 2nd 2006 9:32PM by Sarah J. GimFiled under: Culinary Kids, Books, Trends, New Products, AmericaPerhaps you haven't noticed it because you are a victim of the phenomenon. You called up your girlfriends on your cotton candy pink cel phone adorned with sparkly cupcake-shaped charms, went out to get frozen yogurt topped with Cap'n Crunch cereal, and sat around talking about the "cuuuuuuutest" Hello Kitty makeup bag at Sephora and gossiping about "boys"...just like all the other junior high girls.But wait. You're 35.I was just reading an article about a new book called Rejuvenile: Kickball, Cartoons, Cupcakes, and the Reinvention of the American Grown-Up, in which author Christopher Noxon says very plainly, "'People all over are refusing to act their age." Basically, grown-ups are going through a period of regression back to their childhoods. Though his book talks about the trend from a broad perspective, I couldn't help but think how very true this trend is in food. I mean, how else do you explain a craze for cupcakes, those tiny treats that we ate as children in our homeroom birthday parties? What about the recent throwback to "retro" foods that many of us associate with growing up in mom's kitchen like macaroni and cheese, and meatloaf?Are we regressing as a society? I know I am. Are you one of these grownups who still lives with his/her parents, postpones marriage, watches cartoons, all the while eating Hello Kitty Pop-tarts, dipping your dinosaur (chicken) nuggets in ketchup and having a Twinkie for desert? If so, what other "rejuvenile" foods are you eating?
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