Location: Home > food > Jay-Z helps relaunch Cherry Coke
Jay-Z helps relaunch Cherry CokePosted Feb 12th 2007 12:29PM by Joanne LutynecFiled under: Business, SodaCherry Coke is getting a new look, thanks to rap star and business entrepreneur Shawn "Jay-Z" Carter. He was involved with not only the design of the new can, but also the television commercials and marketing campaigns for the brand. The soda was relaunched last week at New York's Fashion Week, alongside the latest addition to the Coca-Cola family, Cherry Coke Zero. The advertising campaigns for both products went public on Valentine's Day, with outdoor, radio and point of sale ads, as well as a 30-second commercial (featuring a Jay-Z soundtrack) that debuted during that evening's episode of American Idol.
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