Low prices at Whole Foods?Posted May 10th 2006 5:02PM by Nick Vagnoni Whole Foods is rolling out new ads to emphasize the low priced items they say they've been selling all along, according to an article in the New York Times. Apparently "whole paycheck" has just been hiding their competitively priced light under a bushel. Prices of certain items will now figure prominently in the new ads. According to the NYT article, Business Day ran some price comparisons between Whole Foods, Trader Joe's, a Manhattan Walgreen's and Food Emporium. Kashi cereal and Philadelphia Cream Cheese were both cheaper at Whole Foods. I've done a few informal price comparisons between my local Whole Foods and Publix supermarket and also found that prices on items like Nature's Path cereals (my beloved Optimum Power Breakfast) and Blue Diamond almond milk are generally cheaper at Whole Foods. The ads will run in New York City for the next 10 weeks. [Image: NYT] |
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