Location: Home > food > Coors Light gets even colder
Coors Light gets even colderPosted Apr 10th 2007 12:45PM by Joanne LutynecFiled under: Beer, Trends, New ProductsCan your beer get too cold? Coors Light wants to make sure there is absolutely no doubt that their beer is the coldest available with the launch of Coors Light Super Cold Draft. If you are looking for it at your local pub, rather than using a traditional beer tap, Coors has developed their own counter-top 'glacier tap' that sits independently from the other brews. The handle on the glacier tap forms a layer of ice as the beer is poured, resulting in the beer being an average of 5 to 10 degrees cooler than a typical draft beer. If it is that cold you probably can't taste it anyways, but maybe that is the point. Coors Light has also developed a cold-activaton bottle, where part of the label turns blue when the ideal serving temperature has been reached. Now really - though I kind of like the glacier tap idea, is it honestly that difficult to figure out when a bottle of beer is cold enough to drink?
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