Location: Home > food > Black-oriented television supplies more fast food advertising
Black-oriented television supplies more fast food advertisingPosted Apr 6th 2006 4:38PM by Heather CravenFiled under: Snacks, Trans Fats, Television/Film, Trends, America, SodaAccording to a study conducted at Black Entertainment
Television during the summer of 2005, there were far more more commercials for fast food and snacks on black-oriented
TV than on channels aimed at the more general population. The results of this study, which will likely prove to be
provocative, indicated a cause for the rising trend in obesity among African-American children. The study monitored
commercials during the afternoon hours, the time slot most attractive to children who watch cartoons and 'tween shows;
the the WB network and Disney Channel were also involved in the study. During the time slot, over 1,000 ads were shown
on all three channels. On BET 66 percent of the ads were for fast food commercials, as opposed to 34 percent on the WB
and none on the Disney channel. BET scored an 82 percent for soda ads, with WB at 11 percent and the Disney channel was
again last at 6 percent. As for high calorie, low fiber snacks, the BET commercial time came in at 60 percent, nothing
for the WB and the Disney channel scored 60 percent. Not only are these statistics disturbing, but studies have also shown that for every hour of television viewing,
children are likely to consume an additional 167 calories, as opposed to their peers who are reading, playing sports or
involved in other, less passive activities. Childhood obesity is on the rise in children of all races. The impetus
behind the study is not intended to point fingers at one race in particular, but rather to show a rising trend in all
children. As obesity rates rise in children and young adults so do incidents of high blood pressure, heart disease and
diabetes, both of which lead to life-long health issues.
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