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FDA eyes CocoaViaPosted Jun 15th 2006 8:04PM by Nick VagnoniFiled under: Business, Chocolate, New Products, Health & MedicalThe Food and Drug Administration has a thing or two to say about the heart-healthy claims made by Mars' CocoaVia chocolate, launched last year. A letter to Mars' parent company Masterfoods USA from the FDA describes CocoaVia as "misbranded," due to what the FDA believes are conflicts between the antioxidant-rich chocolate's saturated fat content and its claim to be a heart healthy product, NutraIngredients-USA.com reported. Claims of health benefits make CocoaVia more drug than food, and would, in turn, require pre-market approval and a change in how the chocolate is marketed. The FDA also takes issue with the amounts of folic acid in some CocoaVia products, citing their recommendation of 1 mg per day. Masterfoods USA must now notify the FDA of how it plans to comply with the group's complaints, according NutraIngredients-USA.
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