Location: Home > food > D is for Drinking Straws
D is for Drinking StrawsPosted Jan 18th 2006 6:13PM by Nick VagnoniFiled under: British Isles, Business, Dairy, Australia, New Products, Brought to you by the letter DLast November, Australia-based company Unistraw rolled out the Sipahh, a plastic
drinking straw filled with flavored "soluble beads" of tapioca. As milk passes through the straw it takes on
one of four "natural" flavors: strawberry, chocolate, caramel or banana. Each serving contains two grams of
sugar, which, according to Unistraw, is far less than most flavored milk products. Unistraw recently filed
a lawsuit against Nestlé, claiming that their yet-to-be-released Nesquik Magic Straw too closely resembles the
Sipahh. Nestlé denies the allegations. FoodProductionDaily reports, saying that Unistraw
accounts for 25 percent of the multi-million-dollar "milk modifier" market. Australian television
show The New Inventors has a page about the Sipahh,
including video footage of the incredibly tranquil Peter Baron, the straw's developer.While flavored milk
seems to be Unistraw's main push at the moment, the company's website also
suggests their straws could be useful as delivery systems for sports and energy products and pharmaceuticals.
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