Location: Home > food > Mentos just hired the world an intern
Mentos just hired the world an internPosted Jun 28th 2007 12:06PM by Joe DiStefanoFiled under: Candy, Barbecuing, Spirit of Summer, America, MeatWhat's an old-school mint have to do make itself stand out from the ever-growing ranks of breath-freshening products crowding convenience store shelves? Well, it could engage in a wacky marketing campaign, or it could do something to help out its customers. Mentos seems to have done both by hiring Trevor the intern. Like most summer interns, his job is to help out everyone everywhere with everything, no matter how trivial. Trevor, a 19-year-old student at the University of Cincinnati, started his Mentos gig this week and is ensconced in parent company Perfetti Van Melle USA's Erlanger, Ky., headquarters. Looking through his schedule for yesterday, there are a few things that fall squarely into the trivial category: "MOONWALK PLZ," "read me a fariytale," and "crank call my sister." The most serious task on the list, "write a resignation letter." Which brings to mind the obvious question is Mentos serious? Trevor's bio mentions that he's from Owensboro, Ky., "the BBQ capital of the world." While I wouldn't go that far, it is most certainly the capital of mutton and lamb barbecue. Since that's the case, I thought I'd have him overnight me some 'cue. I couldn't get the forms on the "Give me work" page to cooperate, so I left my man Trevor a voicemail last night. Let's see if he comes through.Update: Well, despite my East Coast elitist skepticism it turns out that Trevor is in fact a real person. And why not, I'm quite sure there have been stranger internships. He left me a voicemail this morning saying "I don't make nearly enough money to be sending things out." What an earnest young man, he actually thought I wanted him to spend his own cash to send me some Owensboro 'cue. He did, however, tell me that his favorites are Moonlight and Old Hickory. Shortly after I got the message, I called him back and told him that I wanted Mentos to foot the bill as a way to promote their product and the fine smoked mutton and lamb of Owensboro. I also mentioned that I've eaten 'cue in the Carolinas, Kansas City and Tennessee and participated in numerous barbecue competitions. Trevor told me that he'd look it into with the higher-ups at Mentos. Who knows, maybe they can send me succulent mutton in time for July 4.
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