Location: Home > food > Grocery stores are tailoring themselves to your neighborhood
Grocery stores are tailoring themselves to your neighborhoodPosted Nov 2nd 2006 1:03PM by Jonathan M. ForesterFiled under: Trends, Stores & Shopping, Did you know?, AmericaGrowing up in the NYC suburbs, I always thought most grocery stores were the same. So many of the foods seemed to be generic items that were aimed at an ideal of America circa 1950. I assumed that if you wanted Kosher, Italian, Asian, and Latino foods you had to dig out that minor bottom shelf section in the back of the store. That is until I did several road trips across America, and lived all over during college and grad school. I came to realize that markets tailor their products to the region and even the city. Now this regional specialization is being fine tuned to its maximum potential. Many markets, whether small and local, high end, or the big chains, are researching their customers to find out what they want and need. Attention is focused on ethnic and religious background, economic levels and education, and supplying products to fit their local neighborhood. The most progressive stores in custom tailoring tend to be privately owned independent markets that are in urban areas. The Philadelphia Inquirer has been investigating this trend among the smaller, urban markets in Philly. It seems that the "old-fashioned corner store" is back, and better than ever.
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