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World's first chocolate billboardPosted Apr 7th 2007 1:31PM by Joanne LutynecFiled under: Chocolate, Food Oddities, Europe, BakeriesIf you are a chocoholic, then London would have been the place for you to be earlier this week. Thorntons, a British chocolate company, spent three months planning the world's first chocolate billboard. Ten massive chocolate bunnies, 72 giant chocolate eggs, and 128 panels made of pure chocolate were used to construct the 14.5 x 9.5 ft billboard, which the company had planned as being the first-ever interactive Easter creation on this kind of scale. Interactive, indeed - people passing by were invited to literally dig in and help themselves to the pieces of chocolate.The structure took a team of 10 people 300 hours to construct, yet the public devoured it within just three hours.
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