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Ribena ri-bustedPosted Mar 28th 2007 9:31AM by Nick VagnoniFiled under: Juice, Business, Newspapers, New Zealand, EuropeTwo 14-year-old New Zealand girls made the news recently when their school science project revealed that Ribena, the popular black currant drink, did not have the high levels of vitamin C it claimed to. According to a story published yesterday in The Guardian, the girls were testing a variety of beverages, expecting to find that the less expensive ones had less vitamin C, when they discovered the opposite. Their results were picked up by a local news show and then eventually a national watchdog group. Today, The Guardian reported that GlaxoSmithKline, the drink's producer, is being fined almost $160,000 for misleading ads, which stated "the black currants in Ribena contain four times the vitamin C of oranges." A GSK press release says that that fact is true "on a weight for weight basis," but also admits that it could be misleading. There's also some discrepancy about the differing vitamin C levels in the concentrate versus the diluted product. On a personal note, I was a Ribena drinker for a while. I think it's tasty stuff. I don't think I ever believed it was good for me, however.
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