K-Fed Super Bowl commercial controversy

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K-Fed Super Bowl commercial controversy

Posted Jan 28th 2007 3:16PM by Joanne LutynecFiled under: Television/Film, Fast Food

I know a number of our readers work in the restaurant industry so I'm looking for your opinion here. A US restaurant association has expressed their concern over a Nationwide Insurance commercial starring Kevin Federline, which is set to debut during Super Bowl. In the ad, Britney's ex- is dreaming about being a rap star, but when he snaps back to reality, the scene shows him working in a fast food joint. A representative from the National Restaurant Association believes that it conveys the image that working in a restaurant is unpleasant and demeaning. Personally, I think a Nationwide Insurance official said it best: "We're not making fun of anybody, except maybe Kevin Federline." What do you think? Does this ad sound like it conveys the image that working in a restaurant is demeaning, or are people taking it a little too seriously?

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