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Cool water for your kidsPosted Nov 30th 2006 7:03PM by Jonathan M. ForesterFiled under: Water, Trends, New ProductsBottled water is big business and so is marketing to kids. Combine the two and you get several new lines of kids' bottled water. You have bottles like Poland Spring's ( a Nestle Corporation) Aquapod. The Aquapod is a "fun shaped bottle" in an 11 ounce size that fits well in a kids hand and is a sporty, modern shape. Their slogan is "change the shape of what kids drink." I guess since the bottle has a sort of football, rotund spaceship/submarine shape it could be used as a toy and tossed around. You could squirt your buddies with a well aimed squeeze, and even bean your friend across the room with a nice toss. Hey, what's not fun about that? Mom's across the country this summer discovered that the bottles float, even when full, something the Nestle folks didn't even plan. So they write their kids names on them and toss them into the pool so their kids can sip and swim, keeping nicely hydrated without having to be dragged out of the pool for a drink. They even have website tie-ins with the Aquapod Squad computer game.Nestlé also has an 8 ounce bottle of fluoridated water with a safety twist cap for ages 2 to 6, which has made the company # 1 in the fluoridated water category. Other water brands have been making small size water bottles and been aiming at kid's health, like Fiji Water's, Lil'Fijis (sold exclusively at Target) with a celebrity chef campaign to promote healthy eating. Spring!, Dannon's small-bottle product line has Fluoride to Go and a safety twist cap , and Coca-Cola's P.A.C.K. program, has lunchbox menu's and tips with "kid-sized packages with cool graphics."Then you have the brands that just focus on labeling, like the Kids Only brand which has its "Fun factor" line sporting characters like Scooby Doo and Spider-Man. Anyway you look at it, water for kids is big, with a focus on fun, health, and making it easy to get them to drink. When I was a kid and on the go, out and about in the neighborhood, I had fun water too. I called it The Garden Hose. Everyone had one and they were readily accessible. Well, whatever works. Bottoms up folks.
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