Location: Home > food > Cadbury Schweppes taps into sports drink market
Cadbury Schweppes taps into sports drink marketPosted Apr 12th 2007 12:16PM by Joanne LutynecFiled under: Juice, Water, Business, Trends, New ProductsCadbury Schweppes is preparing to launch their largest marketing campaign to date in a market clearly dominated by PepsiCo's Gatorade. Though the product itself isn't exactly new, Accelerade was purchased by Cadbury Schweppes last year and is now backed by a reported $50 million campaign scheduled to begin on May 28. Accelerade will be joining Gatorade and Coke's Powerade (seriously, who names these things?) in the fight to become your sports drink of choice. Their ads will tell you to "Sweat Smarter," and will feature a team of athletes including Derek Jeter and Mia Hamm pitching the product. If you are interested in seeing what makes them any different than the others, Accelerade features a product comparison chart on their website which breaks down the carbs, calories, and various other stats between the different brands of drinks.
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