Location: Home > food > Cadbury launches $40 million gum lab
Cadbury launches $40 million gum labPosted Feb 16th 2006 7:00AM by Joe DiStefanoFiled under: Snacks, East Coast, Business, Candy, AmericaCadbury Schweppes is
putting its money where its mouth is, as I learned while skimming Confectionery News this morning.
The company has plunked down $40 million for a gum laboratory that it just opened in Hanover, N.J. The candy
powerhouse, whose gum brands include Dentyne and Bubblicious, is aiming to maintain the growth in global gum sales,
which Cadbury now pegs at seven percent a year. The press release on its Web site is filled with a lot of stat-based
marketing puffery: it takes up to 70 ingredients to make each of the 65 billion delicious pieces of gum Cadbury churns
out. Scrolling down revealed a wad of truth from a bona fide expert, gumologist, Jessie Kiefer. "We've come a long
way since the Greeks chewed on resin from the bark of the mastic tree to sweeten their breath."
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