Location: Home > food > Wrigley's jumps on coffee bandwagon
Wrigley's jumps on coffee bandwagonPosted Apr 17th 2006 9:01PM by Joe DiStefanoFiled under: Coffee, Candy, Food Oddities, New Products, AmericaCoca-Cola isn't the only one
pursuing brand extension by capitalizing on the U.S. coffee craze. I grabbed a 17-stick pack of Wrigley's
Doublemint Kona Creme at my local convenience store the other day. The only good thing about this new coffee-flavored
gum from Wrigley's is that they omitted the Doublemint part and kept the flavor to Kona Creme. And
just what does Kona Creme taste like? Imagine a cup of light and sweet from a coffee truck, sans caffeine. As a staunch
enemy of decaf, I'd much rather restrict my coffee candy intake to such high-test java candies as Pocket Coffee. I can't
possibly imagine what the product development gang at Wrigley could have been thinking, especially since most folks use
gum to eliminate coffee breath as opposed to getting it. Did they want to tap into the underserved market for
brown chewing gum?
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