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Organic foods reaching the mass marketPosted May 4th 2006 5:10PM by Heather CravenFiled under: Organic, Trends, Stores & ShoppingSome of the nation's largest grocery store chains are rushing to introduce their own, in-house line of organic food
products. Marketers are hoping that by introducing their own lines consumers who were unable to pay the higher
prices for name brands will be more apt to join in on the organic trend. The giant grocery chain Albertson's will
begin its venture with 50 products in the Nature's Best line of organic items. That number will jump to 100 by June and
to 300 by the middle of 2007.Critics of this move are worried that the products will not measure up in
quality to such name brands as Horizon or Cascade Valley. Not true, say the chains, they adhere to all the USDA
guidelines that are in place to ensure that the true organic nature is achieved by each item. Last year
Whole Foods was the benefactor of the nearly $13 billion Americans annually spend on organic foods and household items.
The mainstream grocery chains are hoping to capture some of that market by hosting products that are about 27 percent
below those of the name brands.
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