Location: Home > food > Wine coolers go back to their retro roots
Wine coolers go back to their retro rootsPosted Apr 13th 2007 3:26PM by Joanne LutynecFiled under: Wine, Business, Trends, Happy Hour, AmericaSome things are seriously better off left in the 80's. Leg warmers, glam rock, and cheap wine coolers just to name a few. However, Bartles & Jaymes and California Coolers are trying to disprove that theory as they attempt to breathe new life into their products by relaunching marketing campaigns for their beverages. Oh wait - it gets better. Apparently Bartles & Jaymes are resurrecting the porch-dwelling Frank and Ed characters from the original ads, though they are casting for replacements since, well, since one of them has passed away and the other must be about 100 by now. What is even more frightening to me is that I am in their target market, heaven forbid. This does not bring tears of joy to my face, in fact, I have to agree with this article - "targeting thirty-somethings, who may have lost their taste for wine coolers along with their love of Rick Springfield and Loverboy, will be an uphill battle. Wine coolers are perceived as passé. That crowd isn't looking for that anymore."Yeah, ya think?
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