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These days it seems like sales pitches for magazine subscriptions come from every student or neighbor you meet. Everyone wants to make money on contemporary reading material, even those big-name contest companies who offer the tantalizing hope of winning a million dollars or a new car.
But since the vast majority of people do not win contests, and many seldom find the time to read the magazines that arrive with the mail, should you order a subscription? Actually, there are other ways to read the latest articles and news in your favorite magazine:
1. Visit the local library. Many if not all of them carry subscriptions to some of the most popular magazines for a range of readers, from sports enthusiasts to fashionmongers. Stop in during a quiet time at the library and find a comfortable seat to browse the latest issue. The circulation may be a month or so behind, but a few weeks won't make much of a difference for most of the magazine's material. You can ask for a favorite title if you don't see it, since perhaps it can be requested from another branch or the library may decide to order it.
2. Shop salvage stores and flea markets. Many offer several years' worth of popular magazines for a very reasonable price. The down side is that some collections may be dated by a few to several years. But the good side is that for some titles, it won't matter. National Geographic, for example, offers wonderful insights and photographs to other cultures and global phenomena, and Popular Mechanics can provide back information that you may have missed or details on issues you heard on the news. But news and fashion magazines, like Time or Seventeen, for example, will contain out of date information.
3. Take advantage of free trial offers. Many magazines offer from one to three months of free trial issues to give customers a chance to see if they like the publication's features. This is a great way to look over several types of magazines to get an idea of each one's slant, target audience, tone, etc. The catch is that you will be asked up front to submit your credit card number for later billing if you like the magazine. Some people forget to cancel a subscription they aren't impressed with, and end up paying for a subscription they don't want. If you try a new magazine, note the free issues' end date on your calendar and call the company to cancel the subscription if you don't want it.
4. Share a subscription. Find someone who shares your passion for horses, kayaking, or country life and share a magazine subscription for your favorite periodical. While it will have to be billed to one address, you can share the cost, which may be about five or ten dollars a year each, and agree that the person who receives the mailed magazine each month will drop it off for the second person by a certain date, say the middle of the month. If the first reader wants to clip a recipe, copy it instead so the second person can have a copy. You can divide coupons, if applicable.
5. Read while waiting in public places. If you don't mind reading on the run, as many people do, pick up your favorite magazine at the doctor's office while waiting for an appointment. Or browse attractive covers in the supermarket checkout line or at the book store. You may not get to read the entire issue, but you can probably glean a few juicy tidbits by honing in on the cover's best stories and looking these up first.
Perusing a periodical need not be costly. Shop around for free or inexpensive issues to get the most for your money. |
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